Friday 2 September 2011

Four Rules For Selecting A Wholesale Forum

The advent of e-commerce has led to the creation of the wholesale forum. Today, there are many competing forum services in the market. Many of them will approach you to make you a member. While it is worthwhile subscribing to a few forums, you shouldn’t subscribe to any and every proposal that comes your way. But, how do you differentiate between a good trade forum and a not-so-good trade forum. Here are some rules for your consideration:

•    Never Compromise Credibility: It is human tendency to look for low costs. However, we must ensure that we never compromise credibility in our pursuit to do so. The whole purpose of looking for a wholesale forum is to find credible counterparties to deal with. You don’t want to be out in this fraud-prone world of e-commerce without any suitable protection. There is no point participating in conversations or reading reviews that may be fake and may have been written with ulterior motives.

•    The Popular Business Forums Will Get More Popular: Remember that it is highly probable that the most popular forums will get more popular in the long run. The simple logic is that a wholesale forum is driven by good-quality user content. Also, sufficient quantity is required. You need to learn something new every day to be happy with the forum. Because the popular forums do this the best, more people will subscribe to them. This in turn makes them more popular. Over time, the difference between the average and the best wholesale forum  increases drastically. Hence do not try offbeat or start-up forums. Look at the number of active users and the quality of content they create before you decide if it is a worthwhile exercise.

•    Always Optimize Your Presence: Now, as we know we are going to a popular forum, we need to ensure that we do not drown into a sea of subscribers. It is a networking forum, and that is what you are meant to do. Network with dealers, customers, and even manufacturers. Give some free advice, and ask questions. In short, be known. Don’t be a silent character on the forum.

•    Good Reviews Will Get You Good Business: Lastly, ensure that you ask your customers to write some good reviews about you on the wholesale forum. The better reviews you get, the more customers will feel that you are a quality supplier, and the more orders you will get. Ask your offline customers to write reviews for you too. Use this as a public relations forum wherein there are many customers singing praises for your services who silently persuade the new customer into trying your service too.

The bottom line is that you have to be part of a dropship or wholesale forum to conduct business today. The world has gone to e-commerce, and a wholesale forum gives you the knowledge and information to be successful at it. However, ensure that you make wise choices when you decide which one to subscribe to.

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